![]() ![]() Today they are produced in Chicago by a family-run business, Tootsie Roll Industries, which does half a billion dollars a year in sales. ![]() Old time Soho residents still remember the chocolatey aroma in their neighborhood emanating from the Tootsie Roll factory on West Broadway, which later became luxury condos named “The Chocolate Factory.” Tootsies were made in New York City until 1967. World War II rations included the non-melting Tootsie Rolls soldiers returned with a taste for them and sales soared. Tootsie Rolls were invented by Brooklyn candy store owner Leo Hirschfeld in 1896, who received patents for the process of boiling and stretching sugar that gives Tootsie Rolls their unique “chew.” He named his new candy after his daughter Clara, whose nickname was Tootsie (“Clara Rolls” didn’t sound as appetizing.) Leo’s creation were the first penny candies to be individually wrapped. So let’s enjoy the stories behind many of New York’s most famous confections and their creators, most of whom were in Brooklyn (Yeah, Brooklyn!) Later, we’ll get to the history of candy-making in the city, and visit some modern sweet shops and chocolatiers to sample today’s delectable offerings. By 1903, The New York Times declared that New York was “the pre-eminent candy city of the world, with more establishments engaged in its manufacture than any other city on earth.” In no other place could so many candies (and candy millionaires) be made. As the country’s premier shipping hub, small family-run confectioners expanded quickly, establishing national brands which are still favorites today. It was also the largest manufacturing metropolis in America many candy-making methods and equipment were invented in the Big Apple, as well as innovations in packaging and advertising. Why? First of all, for centuries NYC was the world’s largest sugar producer, attracting confectioners like bees to honey. Yet some of America’s (and the world’s) favorite sweets were created and produced in the city. The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original".We don’t associate New York City with candy like we do with hot dogs and bagels. In 2012, Farley's & Sathers Candy Company merged with Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company. Farley's & Sathers Candy Company bought it in 2002 after Kraft/ Philip Morris' acquisition of Nabisco. The company merged with Leaf in 1983, and sold it to Nabisco in 1992. ![]() In 1978, Phoenix was sold to Beatrice Foods. The Phoenix Candy Company also sold several candy-and-a-toy products. Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth now, one will still be chewing it later. The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later. Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company. Twelve flavors are currently available in both Traditional and Chewy varieties. The candy is formed into squares packaged in colorful paper. Now and Later is an American brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. ![]()
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